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The "lifetime value" of a client refers to what?

1. The total amount a company spends on keeping a customer happy

2. The money spent on a product or service by a customer each year

3. The company revenue spent on advertising

4.The monetary value per customer accrued to a company over a measured period

Marketing Mix Marketing Customer Service Sales
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Question added by Mehboob Ali Laghari , Social Mobilization Team Incharge , TRDP-European Union
Date Posted: 2015/09/14
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IMRAN ALI MOHAMMED
by IMRAN ALI MOHAMMED , Accounts Officer , M/s. Euro Glazing Ltd

Its the 'Monetary value per customer accrued to a company over a measured period'. The CLV of Customer Lifetime Value is implemented by companies mostly in Europe and USA. This concept is still new to Asia or other countries. For example, In UK or USA mobile, Gyms, Transport companies sell their products for a fixed contract period of12,24 or36 months over different prices range, whereby the companies gets fixed revenues every month and CLV can be calculated.

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