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To become an effective coach you have to lay out your targets1st, this is base on numbers and data analysis. Without a proper target coaching will be useless, once action plans are discuss next step would be execution that is where patience comes in... there has to be a glide path to your expectation, you cannot expect your employee to achieve% right after your coaching, there will be a series of follow up's along the process for the both of you to achieve a common goal.