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1. A mass marketing customer loyalty program
2. Team selling in a top-to-top market
3. An overarching business philosophy
4. An integrated implementation system
5. Both4 &5
An integrated implementation system
Aspects of interaction that a company has with its Customers.
A mass marketing customer loyalty program
Customer relationship management is a term that refers to practices, strategies and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle, with the goal of improving business relationships with customers, assisting in customer retention and driving sales growth. CRM systems are designed to compile information on customers across different channels -- or points of contact between the customer and the company -- which could include the company's website, telephone, live chat, direct mail, marketing materials and social media. CRM systems can also give customer-facing staff detailed information on customers' personal information, purchase history, buying preferences and concerns.
A mass marketing customer loyalty program.
team selling in a top to top market