The marketing manager was asked to update the sales force on direct marketing. She should explain that direct marketing is...?

Question

a) one-to-one communication

b) used to match marketing offers to individual buyers of narrowly defined segments

c) another word for sophisticated direct mail programs

d) a and b

e) a, b and c

khaled elkholy · Answer

yes a& b>>>>>>>>>>>>>>>>>>>>>>>>>

Mohamed Riyaz Resul · Answer

Direct Marketing is both a) one to one communication and b) to match marketing offers to individual buyers of narrowly defined segments

Emad Mohammed said abdalla · Answer

>>>>>>>>>>>>>>>>> d) a and b

Deleted user · Answer

i also pick option D>>>>>>>>>>>>>>>>>>>>

Yaqoub Alomar · Answer

Option D

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محمد الشاذلي محمود · Answer

Answer --- D - a & b ----------------------

Aali Jah Qazi M. · Answer

In Direct marketing, "seller or sales representative approaches end user directly, This sales is with out any intermediary.