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it means that it brings profit to both sides. two companies for instance.
In business, there are2 involved parties: The vendor and the consumer, and whether the first party is selling a product or a service, the 'win-win' situation comes when both parties are beneficial. And that is when the consumer get his service or product as required with a fair amount of payment for it to the vendor who through this sale has gained a profit. So both parties came out as winners.
when the seller have profit and customer bays reasonable price and have good service
