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Internal factors all depends on the culture built by the colleagues at the hotel level by effective communication. Employees are the most happiest when they are courteous towards each other and their work is been appreciated by time to time. If not taken care appropriately it will have a negative impact on the company directly. Training and Development activities will overcome such issues. KPI / KPO and one on one sessions with colleagues will create a positive environment amongst the team.
External factors like how you company communicates with the clients majorly effects the business. If you have a fantastic product and you do not have strategic ways of selling it then your product is of no use. Training (On the Job) Shadowing colleagues is the best way to train your colleagues to communicate effectively.. Strategic selling is the way to sell your product to the right audience.