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To encourage staff to think differently and this can be done in several ways.
• Give your staff the time and the space to be imaginative and creative. Apple is a great example of a company which has benefited enormously from this. Up to a fifth of their working day is given to creative thinking sessions. Innovation is a key characteristic of the company so it is vital for Apple to inspire staff and to give them the space to be original.
Encourage people to work in groups. That way, ideas can be shared along with responsibility and the credit for success. A company which has an overly competitive and individualistic culture can stifle creativity.
Running a business and hitting targets is serious as people’s livelihoods rely on the success of a company - but the creative process needs to be fun. If you want to inspire people to think differently then you have to create the right culture and environment to allow them to do just that.
However it is important to remember that creativity on its own is not enough to guarantee success. The focus should always remain on how to use innovative thinking to make the company financially successful. Stick to these rules and there is every chance you will have a success story on your hands.
