How to navigate in the same page using jquery in asp.net pages?

The simplest way would be to use anchor tags.

Otherwise you can use various JQuery plugins that allow you to create divs and navigate to different sections within the page

Generally <a> anchor tag do this things for you. Give id to the <div> or <p> or whatever tag where you want to navigate user and set <a href="#<id>">msg</a> where <id> is the actual id of your tag where you want your user to be navigated.

For example,

<a href="#divTest">Click Here!</a>

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<div id="divTest">Test</div>