KEY TO "KEY ACCOUNT MANAGEMENT"?

Key Account Management is the creating and sustaining the Business with the Key Customers. Ensuring that all their needs are fulfilled on a timely basis. 

• •Key account management is a strategic business approach with the objective of ensuring long-term and sustainable business development through profitable partnerships with strategically important customers.•Key account management is not an isolated business process. It is an intregrativeelement of the business strategy.