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What is the role of Trade Marketing Manager? How do they support the Marketing/Sales?

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Question added by Foad Shams , Director Marketing , G4C Foundation
Date Posted: 2015/10/09
Muhammad Saleem
by Muhammad Saleem , Country Head - Pakistan & Afghanistan , Emami Limited

The role of Trade Marketing Manager is to support sales function thru trade activation activities, it's include all the trade promotions, POSM, Merchandising in trade, its directly attract consumer to buy your product

umair ahmad khan
by umair ahmad khan , Sr officer Research & analysis , CMPAK ZONG

The role of trade marketing manager is as below:

Retail development

Merchandising

Visibility

Sales Promotion

Marketing Manager is the person responsible for the respect of the process of marketing and sales process mainly in the organization, which in turn is an urgent need to selects all the goals as well as his choice of plan that must be followed, in order to achieve the company's task is to ensure the arrival of the product to a larger goals slice of targeted people, thereby increasing profits and is very large and impressively.

 

 

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