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What are the characteristics of a customer-focused organization?

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Question added by dawit taye , Customer Service Officer II , Nyala Insurance S.CO
Date Posted: 2015/10/15
Vinod Jetley
by Vinod Jetley , Assistant General Manager , State Bank of India

Intelligence Generation

  1. Meeting with customers to determine current/future needs.
  2. An in-house market research department.
  3. Ability to detect changes in customers' product preferences.
  4. At least annual surveys of customer perceptions.

Intelligence Dissemination

  1. Regular interdepartmental meetings on market trends and developments.
  2. Important events in the market or with key customers are shared quickly with all affected departments.
  3. Regular dissemination of customer satisfaction data at all levels of the company.

Responsiveness

  1. Recognition of changes in customers' product or service needs.
  2. Alignment of product development efforts with customer needs.
  3. Regular, interdepartmental planning to respond to changes in the business environment.
  4. Responsiveness to customer complaints.
  5. Making concerted efforts to modify products or services to fit customer needs.

Are these all the elements of a customer centric organization? Of course not. But these are some of the key differentiating characteristics of customer focused companies - the characteristics most likely to produce the beneficial company performance associated with high levels of market orientation. In other words, research has shown that companies with the above characteristics have significantly better long-term performance.

Subhranshu Ganguly
by Subhranshu Ganguly , Quality Analyst. , WIPRO

  • It makes its products and services tailor made to each customers needs and not the other way round.
  • Here a product or service is developed on the basis of feedback from the service dept. 
  • It is a win win situation. Each product or service would turn promoters out of customers. 
  • A very comprehensive marketing strategy(where social media and the internet plays an active part. The customer is not bombarded with ads but information if needed is just a click away. 
  • Support for even out of warranty products so that old customers do not vent their anger in the social media. 

Nasir Hussain
by Nasir Hussain , Sales And Marketing Manager , Pakistan Pharmaceutical Products Pvt. Ltd.

A customer-focused organization bases its operations around its relationships with clients / customers.  E.g, 

1- They ask customers for their feedback about company and its products/services.

2- They serve their customers at highest level. 

3- They sacrifice short-term losses to keep long-term relationship with their customers.

4- They believe in making realistic promises with their customers and delivers same as they claim.

Kishor Vadher
by Kishor Vadher , Sales Manager , Hausstrom ltd. Lagos

such companies basically focus on customer satisfaction and is just meant for that i.e any product i.e. goods, services and ideas which satisfy the need of customer so prime important thing is to satisfy customer need. Another thing product should be available easily to customer with less effort. Third thing is such company thinks about sales after services to their customer so as to satisfy these customers and revert to the company again. and so all.

Gourab Mitra
by Gourab Mitra , Manager IT Project Program and Delivery Management(Full Time Contract/Consulting Role) , IXTEL(ixtel.com)

Being proactive and responsiveness of the organization to customer requests

Elke Woofter
by Elke Woofter , Project Assistant , American Technical Associates

there been several good answers given, no need to add any comments

د Waleed
by د Waleed , Management - Leadership-Business Administration-HR&Training-Customer Service/Retention -Call Center , Multi Companies Categories: Auditing -Trade -Customer service -HR-IT&Internet -Training&Consultation

Good answers ! Mr. Vinod's answer is helpful ... Thank You

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