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It used to be you spent five minutes registering for an event, and then showed up on the big day, went to a few workshops, drank two free Coronas, and went home.
Social media changes all of that, enabling events and their planners to have long-term, nuanced, shifting interactions with attendees.
I gave a speech last week in suburban Cincinnati to the Mid-American chapter of Meeting Planners International, titled “7 Ways to Use Social Media to Create Buzz-Worthy Events”.
My recommendations are based on my work with MarketingProfs and ExactTarget to add social frosting to their already fabulous events, and my experiences speaking at several dozen conferences annually.
There’s a total of specific suggestions in the slides, but here are the highlights.
