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What is the braquial point or bottom line in business marketing?

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Question added by aamir william , KPO,CRO,DSO,RSO , Telecommunication
Date Posted: 2015/10/16
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by Deleted user

The bottom line has been traditionally to drive consumers to the brand hence building revenue for the organisation. However today marketing is about being in tune with the consumers and their needs and making sure that the message is presented to them at the appropriate time and in the appropriate media in a bid to retain their loyalty as well as grow  revenue for the business.

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