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What is meant by building brand awareness?

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Question added by Wisdom Idonighie , safety officer , Julius berger Nigeria plc
Date Posted: 2015/10/17
WAQAS AHMAD
by WAQAS AHMAD , Safety Supervisor , Petro Rabigh

Basically the Brand building awareness is all about informing the customer about your product & educating them and develop curiosity in customers for using the particular product, Informing the consumer, partner and anybody who related to this product. There are different modes of awareness but now a days the most proffered media mode is Social media.

Mahmoud Zaher Tarakji
by Mahmoud Zaher Tarakji , مدير , أوال جاليري

Protection of tradition and at the same time to fame goods

Miriam Colon
by Miriam Colon , Kitchen & Bathroom Design Specialist , The Home Depot

Building Brand Awareness is a marketing strategy that creates an identity for a the brand so that the end user will have a level of confidence within their purchase decision making process. Eventually leading to a reputation of good quality and/or service in that particular market . A good brand awareness strategy is one that clearly communicates the5W's Who, What, Where, When, & Why? You only have a few seconds to get the average person's attention in an advertisement so think fast!

Raj Shekar Rollakanti
by Raj Shekar Rollakanti , Trainer , TATA CONSULTANCY SERVICES(CMC LTD)

Hi,

Building brand awareness means creating an awareness about your company product(brand) to clients/vendors/partners and etc.

It is a kind of marketing focused in educating about the product(brand).

Nasir Hussain
by Nasir Hussain , Sales And Marketing Manager , Pakistan Pharmaceutical Products Pvt. Ltd.

In order to still remain in the market, business needs to build awareness of their brands and need to take extra steps to keep customers interested. This is called brand awareness.

Kishor Vadher
by Kishor Vadher , Sales Manager , Hausstrom ltd. Lagos

Building brand awareness means to aware targeted customer about the company and their product soa s to reach easily by name.

Walid Ismail Elrahel  Meiri
by Walid Ismail Elrahel Meiri , Administrative Accountant and Public Relations , Musa Ali Altayeb for Import and Export

Develop a heart-felt story that speaks to why you are in business. Your Internet clients and customers, as with all clients and customers, want to know, like and trust you. I believe your target market needs to accept you as the person behind the brand before they will buy what you are offering. Work to keep your name in front of your market. I believe in the saying “out of sight and out of mind.” Here’s a fact of Internet business life: If you are not consistently reminding your target market that you are actively doing business, they will forget about you and go elsewhere.

Elisha Massey
by Elisha Massey , Customer Service Officer , Summit Bank Ltd

Enhancing a brand's equity (see brand equity) directly through advertising campaigns and indirectly through promotions such as cause championing or event sponsorship.

Maya Iyer
by Maya Iyer , head of branch operations , Eternal Ganges Press Pvt Ltd

Brand awareness is all about giving the information about the products, usages, advantages for the end users and the appropriate information about quality.  Educating the customers or the end users about the products.   Here, brand image plays a vital part.   Launching the product at the right place at the right time is also a part of brand awareness by making the consumers to avail it at the right time.

Shadab Shaikh
by Shadab Shaikh , Medical Representative , Pharma Consult

Highlight the SOP of the product to such an extent that it gets registered in the customers mind

christian anosike
by christian anosike , Marketing Executive , Royal Packaging & Industries Limited

brand awareness is the primary goal of advertising in the early months or early years of a product's introduction.

you need to have a good brand awareness so that you know how people are perceiving your products and business.

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