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What is mission and vision ?

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Question added by Alee Iftikhar , Administration & Marketing Officer , Sunrise Marketing (Pvt) Ltd
Date Posted: 2015/10/25
Deleted user
by Deleted user

 

A mission statement specifies an overview of the group's plans to realize the vision by identifying the service areas, target observers, and values and goals of the organization, a vision statement expresses an organization's prime goal and reason for existence.

 

Ghassan Fayyad
by Ghassan Fayyad , Product and Marketing Manager , GEDAC Electric

A Vision defines the optimal desired future, guidance and inspiration. It encourages people to focus on what's important and better understand organization-wide change and alignment of resources. While Mission defines the present state or purpose of an organization.

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