by
Hossam Abbas , MARKETING SPECIALIST , Aviation Services
Actually it is used in most of the marketing mix: product development "whether the product is satisfying a low level or high level need ", pricing strategy "psychological pricing is a good example ", value creation "the main value driver is searching in the hierarchy of needs for a good match ", promotional mix and communication "is the best part to see the application of the hierarchy of needs while selecting ads appeals and claims", distribution considerations for timing and place according to easier and faster access ....etc
