Bayt.com

Start networking and exchanging professional insights

Register now or log in to join your professional community.

Follow

Why are literary pieces (fiction, non fiction etc) "Best Sellers" and not "Best Marketed" products ?

Literary Marketing Management Plays Creative Non fiction Sales Management
user-image
Question added by Ashish Mishra , Senior Product Manager , Bovian Healthcare
Date Posted: 2013/04/27
Upvote (0) Views (4) Followers (0) Answers (1) Report Question
Write an Answer
Register now or log in to answer.
Hossam Abbas
by Hossam Abbas , MARKETING SPECIALIST , Aviation Services

Because the success of literary products is measured with number of people actually read, and the main marketing drive for this is the word-of-mouth from people who did read the piece.

Write Your Answer
More Questions Like This