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How can we improve TripAdvisor comment in order to improve our revenue?

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Question added by Iszeran Ismail , Asst.Director of F&B , Shangri-La's Rasa Sayang Resort & Spa, Penang
Date Posted: 2015/10/28
Joey Adatan
by Joey Adatan , Duty Manager , Marjan Island Resort & Spa

There are some hotels making dummy booking in their own property so that they can upload good comment and high rating in the trip advisory, their IT provided them a computer program that will hide their IP Address from trip advisory. Some hotels encourage their own staff to ask their relatives to give good comment in exchange for small compensation.

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