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The way individuals interact online is consistently changing — especially with the release of the Google Glass. On April 15, Google announced a one-day event where anyone who was willing to pay $1,500 could purchase the newest Google Glass. If you haven’t heard yet, Glass is a wearable computer that’s worn like glasses, but has advanced digital features, including an optical head display, voice command interaction, as well as a bone conduction audio transducer that allows users to hear audio. Through my company, foresold, I had the opportunity to experiment with how Google Glass would work in a digital marketing environment.
While Google Glass doesn’t have all the advanced features that could replace your current smartphone or tablet, it does give consumers the ability to communicate with the digital world hands-free. And regardless of its current limited features, Google is sure to consistently make future technological advancements — meaning this new online digital device has a good chance of reaching a lot more consumers in the near future.
Because Google Glass has strong potential in how individuals will interact with the online digital world, businesses should consider how it could impact the digital online marketing scene.
The following are just a few conceptual ideas on how businesses can use the device themselves for digital online marketing, as well as how they can potentially market to owners of Google Glass.
