by
Mohamed Hendy , Commercial director & Co- founder , The matchers
as you will find Below Promotion Part from Marketing Mix
Marketing Mix 7Ps and 5Cs :
Product.
Price.
Place.
Promotion.
People.
Process.
Physical Evidence
5Cs:
Customer.
Company Skills.
Competition.
Collaborators.
Context...
Promotional mix:
Advertising.
Personal Selling.
Sales Promotion.
Public Relations.
Direct Marketing.
Corporate Image ..ect
The marketing mix is a planned mix of activities. The ingredients in the marketing mix are the seven P's product, place, price, promotion, packaging, positioning, people.
The promotional mix is the coordination of marketing activities which includes publicity, sales promotion, advertising, direct marketing and personal selling.
