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What is SWAT Analysis ?

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Question added by Alee Iftikhar , Administration & Marketing Officer , Sunrise Marketing (Pvt) Ltd
Date Posted: 2015/11/07
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by Deleted user

SWOT stands for: Strength, Weakness, Opportunity, Threat. A SWOT analysis guides you to identify your organization’s strengths and weaknesses (S-W), as well as broader opportunities and threats (O-T). Developing a fuller awareness of the situation helps with both strategic planning and decision-making.

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