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by eliminating barriers build around organizational charts and having open doors policies from all different segment of management where every single idea is a potential great idea.
in other words brilliant ideas never see life because of too much restrictions relevant to positions.
Best ways are always brain storming sessions with designated people are directly involved in the process or who affect the process it self.
Objectives====> Ideas ======> best idea======> best way to implement=====> cost ====> results =====> test=====> full test====> success