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As an expert, what makes a good advertisement?

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Question added by Fida Abo Alrob , Sr. Copywriter , Imena Digital
Date Posted: 2013/09/05
Yaser Al Mudaifer
by Yaser Al Mudaifer , Regional Business Manager Aromatics MEA , sabic

you need to know exactlly the customer needs to identify the driving forces

Ahmed Safwan
by Ahmed Safwan , Designer , freelancer

A good idea :)

Faizan Ahmad
by Faizan Ahmad , Regional Head - Digital Sales , Kasturi and Sons Ltd (The Hindu Group)

Advertisement act as a bridge between End consumer or user & the manufacturer. So its important to make this bridge as stronger as you can, so its important to create the ad which can convey your messsge in the same sirit as you have thought of.

A good ad:

  • Connects with its audience
  • Is memorable and easily recalled
  • Provides information quickly and succinctly
  • Doesn’t confuse the viewer or make them hunt for the pertinent information
  • Calls the viewer to action

So while making make sure that the above mentioned objectives must be fullfilled.

If you are able to do so, you just have made a great advertisement.....

Do share your feedback

Cheers!

Roberto Platas
by Roberto Platas , Head of Social Media Creative Reputation and Creative Supervisor , Arnold Madrid

A good ad is the banlanced result between the client's needs, a well designed marketing strategy, and a good creativity (in terms of finding the shortest and direct way to "touch" our target making the difference with the client's competitors). If we're able to solve this equation, we would have a good advertisement for sure.

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