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Social media also affects the way many retail businesses communicate with their customers. Instead of calling the store, writing a letter or sending an email, many customers prefer to communicate with a business using its social media profile. Customers may send private messages to the business, or they may post information publicly. Customers use social media to provide both positive and negative feedback about products or customer service. If a customer posts this information online, it can affect the opinions of other consumers who are connected to the business's profile. It's important for small businesses, especially, to be aware of reviews and other details posted online. Responding quickly on Facebook or Twitter, for example, to resolve a customer problem can actually foster loyalty and improve the company's reputation.
Social Media has its own Advantages and disadvantages.
Advantages:
- Spread certain awareness amongst their contact and inturn their contacts.
Disadvantage:
- Addiction may cause health hazards.
- Spreading of Rumors which may damage the reputation of any organisation/Individual
There are many negative aspects of using social media (in a private life) like wasting time just for scrolling the newsfeed, chatting online instead of meeting people, loosing social skills of talking, sympathising, using emoticons instead of explaining the emotions. Many people are addicted to social media - likes, opinions and at the same time loosing self-confidence. I have noticed also a lot of hate speech (which is so easy to type at home not face-to-face) which is affecting other unknown persons.
