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Please share your knowledge and see if it matches with mine. Together we can create more effective way for the excellent visual merchandising in Retail business.
The customer’s journey begins with discovery, then moves into option comparison before the final conversion and sale. Setting the tone for your target customers using visual merchandising is a key element in taking them from discovery to sale. Who are your target customers? That’s an important question when designing displays. Aim to appeal to their lifestyle or the lifestyle they desire.
In my opinion, there are no such techniques. It boils down to your past work experiences and skill set.
What I mean is, as you mature in your work as a visual merchandiser you develop your own visual perception/ preference though if you are dealing with high-end brands you are susceptible to follow their master visual merchandising plans. Tweaking it could end up in a discussion for approval, first with your Manager and lastly with your principal abroad. Unlikely, this is not feasible.
Merchandising of goods is very important in retail. It should be display in such a manner where product itself communicate to customer. There are various ways to merchandise.
Most used techniques are:
End Caps - Display sales items on end caps, fixtures at the end of aisles and facing the main aisles of your store. These displays will grab the attention of customers as they wander through the store. A common end-cap technique is cross-merchandising, where related items are grouped together to encourage add-on sales. An example of this would be when a grocery store displays spaghetti sauce with pasta products.Micromerchandising - Draw attention to certain products in an otherwise mundane middle section of a long aisle with micromerchandising. Accomplish this by using a different type of shelving or fixture than the rest of the aisle or by implementing a different color scheme. Customers who would normally walk by the section without taking notice may be intrigued enough by the change of scenery to stop for further investigation.
Theme Displays - Use theme displays as a method of cross-merchandising by building displays around a special event or holiday. For example, grocers often build large displays around a football theme for the Super Bowl using a wide variety of snack items. More creative merchandisers might take it a step further by building a mini football stadium with cases of soda and displaying a variety of tailgating products in the area around it.
Technology - Advances in technology have led to the use of visual devices such as flat-screen televisions to broadcast in-store advertising messages. You can use this technology to provide information about store services or special sales and demonstrate new products. Take the concept even further by offering kiosks with touch-screen computers that function as interactive sales tools, allowing customers to learn more about products and services and even place orders.
Window messages
Appealing display
colour combination
balance
proportion
using natural props
catogorizing iteams according to size, design,gender,style etc
pairing up cloths and accessories in proper and suitable way.
There are many techniques to use in merchandising. Starts with product itself. If you're working on a department store, items should divided into classification like, mens, ladies, kids, shoes, bags, accessories etc. When creating a product highlights on windows, make sure that it is current and up-to-date trends and also with good stocks. The having a table highlights, show product details, fold each items nicely. Show attitude in each product highlights. Take inspirations thru different media as well as competitors. Not necessary to copy them but the improve what is on their current menu.
It's always BTL,ATL and sometimes TTL activities.
last but not least, BTL is more important than others.
