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_ is a concept that recognizes the added value of a comprehensive plan and combines them to provide clarity, consistency, and maximum impact.

A. Marketing mix

B. Buzz marketing

C. Exchange

D. Integrated marketing communications

E. Promotional planning

Marketing Management Marketing Mix Marketing Strategy Business Development Brand Management
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Question added by Mohamed Hendy , Commercial director & Co- founder , The matchers
Date Posted: 2015/11/22
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Hussan Syed
by Hussan Syed , Senior Marketing Manager , M.H Alshaya

D Integrated marketing communications

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