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_ is a system of marketing by which organizations communicate directly with target customers to generate a response and/or a transaction.

A. It is done by large companies on a nationwide basis or in most regions of the country.

B. It takes the form of direct-response advertising

C. It is done to build store traffic and sales.

D. It designed to stimulate demand for the general product class or entire industry.

E. It is targeted to marketing channel members such as wholesalers, distributors, and retailers

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Question added by Mohamed Hendy , Commercial director & Co- founder , The matchers
Date Posted: 2015/11/22
Sofia Elkhayat
by Sofia Elkhayat , General Manager and Founder , Royalty Event Planning, LLC

You are referring to direct marketing. You can also describe it by marketing mix or promotional mix. Depending on the type of industry, companies use direct marketing to attract their target into a more efficient and effective approach to create direct sales.

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