Register now or log in to join your professional community.
A. It is considered as traditional media.
B. It essentially allows for one-way communication.
C. It enables marketers to gather valuable personal information from customers and prospects.
D. The effect of using Internet media can be closely and precisely measured by advertising and other forms of promotion.
E. One major disadvantage of Internet media is that it cannot be integrated with other media programs.
none of the above
The Internet's media reach can allow advertisers to reach significantly more people than traditional advertising media at a fraction of the cost. Internet advertising is ideal for businesses with a national or international target market and large-scale distribution capabilities. As a rule, the more people your business serves, the most cost-efficient internet advertising can be. Internet advertising can also be more targeted than some traditional media, ensuring that your messages are seen by the most relevant audiences.
