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Because of the perceived objectivity of the source, which of the elements of the promotional mix is usually regarded as most credible?

A. Advertising

B. Publicity

C. Packaging

D. Sales promotion

E. Direct marketing

Marketing Management Marketing Mix Marketing Strategy Business Development Brand Management
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Question added by Mohamed Hendy , Commercial director & Co- founder , The matchers
Date Posted: 2015/11/22
Upvote (0) Views (2) Followers (2) Answers (2) Report Question
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Mohamed Riyaz Resul
by Mohamed Riyaz Resul , Analytics & Strategy Consultant , RevinTech

Advertising, Sales Promotion, Packaging

Alona Kalman
by Alona Kalman , Medical Interpreter , Belhoul Speciality Hospital

D. Sales promotion E. Direct marketing

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