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Discuss the role of warehousing in improving customer care therefore achieve customer satisfaction?

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Question added by hamid mbaya
Date Posted: 2015/11/22
Wasi Rahman Sheikh
by Wasi Rahman Sheikh , WAREHOUSE SUPERVISOR , AL MUTLAQ FURNITURE MFG

When considering the different ways business can elevate its customer service, I’m guessing that warehouse management isn’t one of the first things to pop into your head.

Let’s take a closer look, though, at how improving warehouse management can help to exceed customer expectations and get them raving about your product or services in the warehouse industry.

  • Gain visibility – Knowing what’s happening and where your product is in the value chain is a critical element to customer service. If you can’t tell customers what’s happening or when they can expect something, you’re caught spinning and left without answers to customer questions. This is where warehouse management comes into play. With such a system, you gain visibility into everything happening that will impact your customer expectations and could lead to them choosing someone else for their own business.
  • Anticipate change – It’s constant and won’t go away – it’s change. There is always change in the industry. From day to day, warehouse management is full of it and it’s not going away, anytime soon. For those who don’t evolve and anticipate change, they will be left on the side of the retail road. This is another area that warehouse management helps customer service. When those changes happen, you’ll already know how to handle it and respond in a way that still gets customers what they need, when they need it.
  • Deliver faster – Today’s world always looks to deliver faster and in the warehouse industry, that’s also the case. With global reach for warehouse demands, it’s imperative to move and deliver with exceptional speed. With the help of warehouse management, you deliver faster and exceed customer expectations. That leads to more business and revenues for your business.
  • Communicate better – Communication is key to customer service. If you can’t communicate with your customers, you’re dead in the water. From electronic to mobile means, more options means better customer service reviews. Again, warehouse management distribution makes it happen for your customer.

Customer service is what your customers see first, nothing else. If customers don’t receive the service they expect, they will turn elsewhere for products and services. With warehouse management, you help customer service exceed expectations and earn repeat business from customers.

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