How to be an expert in Sales & Marketing?

Continuing Education, Enhancement of Skills, Learning New Technologies, New Certifications, Personal Experience (hands-on) & learning from mentors. 

By Following up all things related to this fields , improving your skills SO TO BE EXPERT YOU NEED TO BE LERNEANING BY DOING

Learning , salesman and markting

Sales bring in the money that enables your business to survive and grow - they are vital elements of marketing. The right sales strategy and effective selling techniques can make the difference between a business that gets by and one that thrives.

Your sales strategy will be driven by your sales objectives. Whatever these are, they are likely to focus your efforts on the products and customers that offer the highest margins and the greatest potential to increase sales.

A typical objective might be to sell more of a particular product to a group of customers. Another could be building sales quickly after a product launch. Your strategy will describe how you are going to achieve these objectives.

As with any marketing, a successful sales strategy depends on understanding your customers. You need to know who they are and what they want. You also need to understand when, where and how they buy. This allows you to identify the best sales channels and sales techniques to use.

Unless you sell exclusively through mail order or online, your sales strategy is likely to rely on your sales force. It's vital to recruit the right salespeople and manage them effectively.

You'll need to ensure your sales team has the skills it needs to generate leads and negotiate sales. As a minimum, employees are likely to need sales advice to ensure they understand the strategy and how to approach customers. More formal sales training can pay dividends, and effective use of technology and other sales tools can significantly boost efficiency.

You can identify sales expectations and key activities for the months ahead in a detailed sales plan. A sales plan like this helps you to tie sales and marketing activities together: for example, with both sales and promotional campaigns to support a new product launch. Sales budgets can be used to both forecast cashflow and track sales performance, helping you to motivate and reward successful salespeople.

Listen to client wants. Have patient enough. Everything is not easy. Think always that its okay to take the risk today and tomorrow for a better future.

Visionary

A successful marketing executive needs to have a strong vision for what they want to accomplish for the brand in the present and in the future. A marketing visionary needs to see clearly what has to happen to make the brand successful and articulate this vision to business partners. Not only is a strong vision necessary, but a marketing executive needs to be able to inspire others to embrace this vision.

Business Driver

Another trait of a successful marketing executive is a strong knowledge of  how business works and the ability to put that knowledge to use. Successful marketing executives can drive business and improve growth through innovative business solutions.

Strategic Thinker

A top notch marketing executive needs to have the ability to plan and execute business strategy in the details and the big picture. The way to create the best marketing strategy is to know the market using marketing tools like analytics and metrics. With a solid understanding of market trends, you can develop a targeted strategy to meet your goals.

Digital Guru

In today’s technology-driven world, a successful marketing executive needs to live on the cutting edge of technology and be familiar with all kinds of platforms. A thorough knowledge of Web2.0 marketing strategies is essential for any high level marketing executive.

Customer Driven

All high level marketing executives are focused on fulfilling the customer’s needs. Targeting the right customer is essential to a successful marketing campaign, and a top notch marketing executive needs to know how to find and target that customer.

Brand Champion

In order to be successful in marketing, you have to have a passion for the businesses and brands you are supporting. As an advocate for the brand, you can ensure the accuracy of all marketing messages and make sure that your vision is shared.

Relationship Focused

Marketing isn’t just planning marketing strategies and business processes. A high level marketing executive needs to be able to garner support from business leaders in all levels of a company. Building business relationships is an important aspect of many successful marketing executives.