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Space Limit of social media, does not fulfill the marketing needs
Good news for marketers: "Social media is addictive"....so its gonna be there for a while before it evolves to something new.
I think that the social media is gathering it´s own place in Marketing stretegy; like the advertising in media, newspapers....did some decades ago.
As a tool of the communication marketing strategy, the social media at the present is being more powerfull regarding to the easy access for big mass of publics and for different segments of potential consummers/clients.
The traditional marketing model will never ends, in my opinion. The presence of the brands can´t be only done in social media; it would be fullish not be in other platforms; of course everything depends of the product/service and to which public it is.
Moreover, the social media is getting to a point where we, marketeers, to make some effcient advertising strategy, we´ll need more and more accurate targets segmentation to not have the problem of our message being lost in so many virtual trash!
Macro environmental factors generally affect all firms by shaping opportunity and risk in the business-environment. Advancements in research and innovation, changes in political stability or cultural framework are macro factors often influencing long-term strategic management, or even the objectives of a firm. Intel with its microchip, for example, has shaped management strategy of firms within several industries. Most strategic management modals incorporate an environmental analysis, which scans the existing macro influences and potential opportunities. A situation analysis evaluates environmental influences in relation to internal factors, to establish an individual firm's limitations and competitivenessMicro environment is less omnipresent to some extent; the micro environment refers to factors affecting firms in a specific sector or industry. Micro factors include competition, suppliers, customers, labor and competition. The "Porter's Five Forces" modal is an industrial analysis used by firms to understand the micro environment. This strengthens management strategy against changes in micro factors, which can reverberate across the entire industry.
No, I don't think so marketeers ignore PESTEL elements in their marketing plan, as it is one of the integral part in macro level.
