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Thank you for your invite. Management skills is most important as Marketing is a component of management. Therefore start up must have vision and road map drawn to achieve the goal. All these core competence would demonstrate good management.
In my opinion and based on entrepreneurial education success is dependent upon a number of factors which include;
According to me both the things are essential of a successful business startup because There are already many existing big player in the market when you are new in the market & it is very challenging to you to introduce yourself in a better way therefore one should have strong management skills to place a right thing at right place.
New startups definitely needs very fine marketing strategies to become successful. And to do so, one should have strong management skills to control all the operations.
!st of all Marketing itself is not responsible for the Success of any Start up business like wise management knowledge .
There are Proper Functions of Management which are to be kept in mind while starting up of the business . Although Marketing and Management knowledge is very very important and actually they plays a important role.apart from It ,there are others function PLANNING,ORGANISING,DIRECTING,STAFFING,CONTROLLING,COORDINATING,BUDGETING AND LEADERSHIP with proper Strategies.
they are both essential for a beginner in a business, but a good management comes first in rank, not only for startup business, but it goes with the job