What is the way Forward for the profitability of your business? Is it your assets or your employees or your customers?

about me i can see like that

1- asset with employees

2- coming customer

Zineb, you are into the events business as per your profile.

Your employees and customers are part of your assets.

• Profitability is based on accurate costing,
• on time performance,
• uniqueness in your services, innovative ideas 
• the level of your earned customers' loyalty
• And many other factors of course

People attending events are usually those who like to be within a crowd to see or to be seen, The majority, usually have the urge to "belong", if you understand this, then you can offer them the feel of belonging and the opportunity to interact (with safety and dignity)

I suggest that you also educate yourself on the3 types of people:

1. The auditory/Acoustic
2. Visual
3. Kinesthetic / those who prefer the sensation of movement and physical activities 

Take those elements into consideration to increase your business profitability with innovative ideas.

Good luck

I am utterly against polarization. There is nothing like black or white. Life is spent in grey. So all the aspects are important to business in their own right. A business is all about the bottom line, which is non existent without a top line. The customers create the top line but with the help of assets and employees. Hence i would say that there should be a customer attracting policy shot out from the owners and the employees should be trusted to implement it. The assets provide the necessary platform for the development and implementation of the policies. 

The employees increases overall productivity in organization.Customers create value both are assets