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Explain the distinguish between the following pairs of corporate strategies giving examples of each strategy: Horizontal and vertical integration?

Strategic Technology Planning Planning Business Management Strategic Planning Business Administration
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Question added by hossam bakr , PURSHZING MANAGER , ALTHEMAL MEDICAL CENTER
Date Posted: 2015/12/06
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Duncan Robertson
by Duncan Robertson , Strategy Consultant , Duncan Robertson Consultancy

Imagine a company that makes wooden chairs.

 

Horizontal integration

 - buy out a competing chair manufacturer

 - start making tables

 - expand chair sales into a new geography

 

Vertical integration

 - open a chair shop

 - buy a sawmill

 

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