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Supply chain management can help a company achieve the true return on investment of customer relationship management (CRM) systems, making it easier to see how well-managed and efficient supply chain operations have a significant bearing on the organization’s overall performance.
One important benefit is that supply chain management reduces the time required for a new product or service to progress from the initial concept to its final delivery to the market. The key objective of supply chain management is to bring new ideas to market faster, whether they are innovations from in-house or ideas gleaned from elsewhere that an enterprise needs to transform into deliverable products faster than its competitors.
