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1 - one network should be activated in the same automation environment .
2 - internet and external relationships ( personal activites ).
3 - bussiness relationships .
4 - the orgainization sucsesses .
the tools of strategic communications management from my marketing experience perspective are :
1- knowing your audience and know their behaviour
2- knowing the Usage of Maslow's Hierarchy of Needs
3- prepare suitable message to deliver through the suitable channels
4- Choosing your Appeal : Rational appeals / Emotional appeals / Moral appeals / Direct appeal / indirect appeal.
4- '' Creative Concept '' Bring the message strategy to life in a distinctive, attention-getting, and memorable way.
5- measuring by the Hierarchy of Effects if it's :
Awareness
Knowledge
Liking
Preference
Conviction
Purchase
