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Normalization has many benefits on many levels.
First of all you need to know that they are not obliged by the law unless it is explicitly done by your countries laws.Many companies work without having ISO certificates, but here's where the benefits should be mentioned.
For the companies:
For the Clients / Users :
For the production itself :
I could go on but I think you should just google it. To sum up it's just very beneficial to have all these companies working together by some guidelines instead of complete chaos. Not to mention there are also some risks that comes from normalization. But that's for you to read about ;)