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HRM People are different: unique personalities; different emotional responses to diff stimuli; diff attitudes, values, motives, mode of thought Diff behaviour to reactions to promises, praise or criticism; behaviour neither consistent or readily predictable A human being him / herself determines what he / she contributes. Hence individuals, not orgns create excellence. Peter Drucker: “Man, of all the resources available to man, can grow and develop”. Some aspects where humans are different: Motivation; Sociability; Morality; Development