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How important is marketing in order for a sales strategy to be successful?

Please reply answers on scale starting from0 to9; 9 being HIGHEST

 

0  

1

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3

4

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9

 

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Question added by Sana Khan , Business Development Manager , Multiplus interiors
Date Posted: 2015/12/17
Yagut Zarbaliyeva
by Yagut Zarbaliyeva , Administration manager , Azpetrol LTD LLC

The marketing is core of sales strategy. The marketing first determine the demand. Marketing should listen to the buyer to know what they want, when they want it , how much they willing to pay. After that to look to the market . By looking to market to see potential of market and anilize competitors. By this company know what to produce , the quility of product need and the price limit of product.

Majid Wangade
by Majid Wangade , Senior Accountant , KANTOUR LIMITED COMPANY ( Real Estate, Construction and Asset Management )

% MARKETING plays very important role in sales strategy. If the consumer doesn't know about the product there is no  long term stand-up for any product in market. 

Mohamed Riyaz Resul
by Mohamed Riyaz Resul , Analytics & Strategy Consultant , RevinTech

I will give9 for marketing in this scale. Generally people associate marketing only with promotion and marketing is more than that because marketing is cross-functional. Marketing people are the one who determines what product to be sold in the market by the company. Marketing department understands the needs and demand of the customers to serve the customers better than the competitors. Sales target for a product and sales forecast are determined by the marketing team of the company. Therefore sales target are achieved with the strong support of the marketing team.

Snehashish Mukherjee
by Snehashish Mukherjee , BUSINESS HEAD , Manjushree Plantations Ltd. (B.K. Birla Group)

i would say8 as Marketing strategy is a a core ingredient of Sales Strategy

It wont be wrong if I say, "Like soul to body"

Adel Alkatheri
by Adel Alkatheri , Systems and Security Administrator , Tamer Group

Even more than9, how the customer will buy a product without hear about it or seeing the product  somewhere, like online or TV or even on Radio stations.

Sana Khan
by Sana Khan , Business Development Manager , Multiplus interiors

Very True.

 

Right now in Dubai bz of few start up companies with no Marketing Strategies and0% investment in Marketing sales growth is declined which spreads the word and brings the economy down.

 

 

Junaid Khan
by Junaid Khan , Key Account Manager , MIDAS (Pvt.) Ltd

Marketing act as a supportive tool for sales strategy. MArketing create awareness of the product or service among mass audience through advertisement and once they are awared of the product/service then the sales team approach audience or audience approach sales department for the product/service 

Hussan Syed
by Hussan Syed , Senior Marketing Manager , M.H Alshaya

A favourite idiom of us marketers is, “Marketing’s job is to make sales obsolete.” Marketing pulls. Sales pushes. It’s more efficient to pull than to push.

So I would say9

Having said that, both must act symbiotically if they are to succeed.

BHARAT JINGAR
by BHARAT JINGAR , EA CUM PROJECT MANAGER , SELF CONTRACTED

Marketing is father and mother and sales is their children.  Therefore, one should read philip kotler. 

MOHAMMED SHAIKH
by MOHAMMED SHAIKH , TEAM LEADER , KARUNA TOYOTA

BEING POSSESSIVE AND UP TO THE MARK  WITH RELATED PRODUCT INFORMATION

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