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What does controlling and monitoring marketing activities entail?

Local Marketing Performance Monitoring Business Development
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Question added by Ashwathi Paduvilan , Marketing Executive , XTL Marine
Date Posted: 2013/04/28
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Ahmed El Masry
by Ahmed El Masry , Procurement Consultant , Guidepoint Global, LLC

Monitoring and controlling the marketing activities entails keeping proper records of various activities and tracking them particularly to be able to decide when to promote the product, plan cost factor, and to whom the promotions have been targeted, sales generation and return.
Regards, Ahmed

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