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As you already knew, when we are talking about Strategy we’ll found: - Strategic management, - Strategic planning, - Strategic thinking, - Strategic analysis, - Strategic communications - Strategic PR - Strategic business. - startegic marketing - strategic advertising - strategic campaign. NB: The more confused is that, this Strategy is in the public domain, private domain and nonprofit domain or even in military, war and security domain! ...
Strategy
1- Strategic management is the global term which means all the activities related to strategy. Under this term, all sub definitions below are coming under this global term.
2- Strategic planning is the first item under the strategic management. It defines the future steps that must be taken in order to achieve the goals of strategy. It is like a simulation for the future with accuracy about90%.
3- Strategic thinking is the way of approach, where the global long term vision is needed more than the short term thoughts.
4- Strategic analysis means the detailed studies to be made to the different actions related to the strategic processes.
5 - Strategic communications are the top level connections between the organization and the other stakeholders, which are needed to achieve the strategic plans. This is meant to phone conversations, faxes, electronic mails, meetings, parties, gathering and exhibitions.
6- Strategic PR is the different interactions between the organization and the different stakeholders, which are needed to achieve the strategic plans. This is meant to getting introduced to people, making new connections, ... etc.
7- Strategic business means the operations of the organization which serves the strategic goals of the organizations.
8- Strategic marketing is the processes made for achieving the good sound about the organization and wide range of knowledge in the field, but all to the direction of achieving the strategic goals of the organization.
9- Strategic advertising is a direct sales process made to achieve the strategic goals of the organization. This is meant to the adverts in the different media either newspaper, magazines, electronic media, TV and others.
10- Strategic campaign is a series of steps to be made for the strategic advertising and/or marketing.
Dear Chehou Oussoumanou,
The first thing to consider here is why make a strategy, and how is it useful for maintaining a healthy business.
Resource, labour and time have become extremely expensive these days.
Hence it ihas become even more necessary to channel all three in the correct direction.
Before we decide to launch a product it is crucial to ask question such as:
Who is my targetted audience
What is his/her brand personality
What is the price he/she is ready to pay
How can we reach out to the target audience
How can we beat competition and secure a greater market share.
Innovation is the beginning of a potentional business, but research is the backbone of any good business. Once we know who the target market is and what kind of a product we need it becomes very important to realise which channels of advertising and distribution would help give the best results.
Strategic marketing
Strategis sales
Strategic product placement
And there's no turning back!
Strategy, as well as a handful of other marketing terms) is borrowed from classical warfare. While the term itself dates back to the days as old as war, its use in today's context varies little.
In warfare, in order to launch a successful campaign (a concerted assault involving different "departments" (i.e. cavalry, infantry, van, elite, etc.), the commander will first gather intelligence. This let's him/her know a) the terrain, b) available supplies, c) the enemy and its capabilites and d) the state of his forces. Each factor will greatly contribute or hamper the success of his endeavor. For example, a huge army requires an equally immense supply of food, shelter, and weapons; similarly a great army can fall to a much smaller one if the latter has an environmental advantage (the movie300, the Mongolian invasion of Japan).
In the marketing sense, terrain is your market landscape, your demographic studies, your pie charts. Your available supplies and the state of your forces are your workforce, your ad agency, your product and all the resources available to you and your brand. Your enemy can be two things depending on your objective -- it could either be your competition (literally your brand's enemy), or your audience (your "target" market).
Once the necessary intelligence or research has been gathered, only then can the commander formulate a plan of attack for his campaign. This plan, also refered to as tactics can be simple and direct or layered with complexities. The sole objective of which (in marketing and in war) is to get your enemy to do what you want it to, without them realizing they are doing it. (I can't and won't go into the different strategies of war right now. I suggest reading The Art of War, or researching history's famous battles from the ancient times until the Vietnam war.)So your strategy, your tactic, your plan is basically your educated attempt to successfully reach your goal. And by educated, I refer to research, studying your consumer, your competitor, your market landscape, and a consulting your own knowledge-base and experience as well as your intuition.
I hope that helps. =)
Thank you for addressing your question to me. In my opinion Strategy is the structured method that an organization evolves to achieve its long term & short term goals. Strategy is made to strengthen the weakness and succeed over competition.All the segments of a Strategy as mentioned by you are the components of complete strategic plan of an organization to shape the vision.I do not want to go into theoretical definitions of each component as some of the experts have already described in their answers to your questions. I will be much pleased to apply my experience to assist you with a product / services related issue that you may have which needs to be addressed and then we identify which component of the strategy must be applied to achieve desired results.
Marketing strategies and promotion to increase sales ratios and is what results in support of trust between the institution and the customers and increase the loyalty level of the institution as well as contribute to the marketing and promotion to attract clients strategies for new and one of the marketing strategies and promotion as well as the dissemination of information about institutions and News
the more we focus on strategic issues the more we will not do the business , let the ship flow first then gather efforts to a clear understandable reasonable realistic goals , small ones , one at a time to get the puzzle combining , give time , direction and support to drive others at the right way to do the job step by step you will get it , strategy is a day to day process for each one in the company , not a prestigious rank for VIPs only .
1. strategic management are all activities related to strategy (BROAD TERM)
2. strategic planning is planning the necessary steps to achieve a goal
3. strategic thinking is contemplating long term strategies
4. strategic analysis studies of the various actions in the strategic process
5. strategic communication is the connection b/w the strategists and the people needed to achieve the plans
6. strategic pr. is just that, making personal relations and new connections
7. strategic business are the business operations that work for strategy execution
8. stategic marketing is promoting the business with the goals in mind
9. strategic advertising is just that, ad spaces, and network/tv/social media ad placements, to achieve the pre-set strategic goals
10. strategic campaign is just that, the strategic goal's marketing and advertising campaign
hope this helps, long question
