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Obviously it is. If we do not sell products online but still - in the stores, we can connect online and on ground promotional activities to make sure online fan will be also a client.
Digital Marketing can never be irrelevant for any kind of business ( Small or Enterprise ) . The best way to reach your target audience even with limited budget.
Sure, digital marketing campaigns can be excellent source for new sales leads and foot traffic disregarding if you have a B2B or B2C business. There are several tactics that can be implemented, for B2B content marketing can be an excellent source of fresh new leads monthly, and for fast moving products B2C companies, discount, coupons and social contests can be excellent for new purchases and new clients.
I believe digital market is very much useful in today's world of electronic, as everyone needs everything on fingertips. But if we not selling the product / services on online market it doesn't matter if we have online portal or not. No selling.. No requirement...
off course it is!!!!! most of the majority of adults spend their coffee breaks or few moments time online