How important it is to manage customer expectations effectively?

The quality of your customer service is almost wholly determined by your ability to meet your customer expectations. You can have the greatest service team, but if your customers perceive their needs are not being met, your service reputation suffers.

Benefits of Meeting Expectations

Customer who is entering first time will become a loyal customer to your business.

Increased sales and revenue as customers feel more comfortable doing business with you.

More referrals from satisfied customers will bring in additional business by word of mouth

 

Brand awareness,

 

Deliver what you promised

 

Identifying the customers needs and deliver it with passion

 

Provide and go the extra mile service

 

It is of utmost importance to meet customers expectations as long as these are ethical and are pertaining to product or service.Sometimes these expectations are created by sales people out of curiosity to get short term gains and land up in making promises which they newer fulfill.It creates a negative impact for the sales fraternity in the long run.