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and can it survive in the battle field with other competitors without this advantage ?
Well it still happens that some companies do not consider social media as a tool for advertisement, and this could be because of the company activity or management.
I believe once they get a marketing management that really believe in that, then social media should be used !
Some say it is only because Social Media sites have enough demographic information on subscribers to turn their members into commercial recruitment revenues. Without proper data for insightful statistics, it is is the most sensible reason to think that Facebook users are there for social reasons rather than anything to do with employment and less likely to respond to or even read an advertisement promoting an employer. Social Media has been, and still is, an amazing phenomena, that has deep social influences around the way that we communicate and behave.
Bottom line is, if you’re advertising and marketing is effective by targeting the right job section, groups where a pool of fresh graduates are seeking the right employer to advertise its job openings, it’s very certain one that the right one may just walk-in your office at any given time.
