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1. Digital Marketing
2. Mass Communication
3. Radio
I believe they all fall under mass media, that is tele-communications, cyber-communications and also social networking sites such as Facebook, Twitter, etc.
1. Online Marketing - In-App ads/Social Media/Ads on relevant websites/google ads
2. Print Media - Newspaper/Relevant Magazine ads
3. TVCs - least cost effective but with the most reach if done on the right channel during the right times
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