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First of all, all sales processes are not same, based on the product/material you want to sell on the market and according to that type of product/material have to develop a sales process. In fact, as per your question unable to recommend sales process unless you have to identify the product/material.
To show the Creativity, you have understand more and practice more on creative thinking method and eventually you can develop creativity better then what you have now.Seriousness is type of behavior and it is different from person to person, there is no any short cut method to show the seriousness otherwise the person has to have that capacity .
Product Knowledge. You must know the features of the product that you are selling.
