What are the most creative advertising tips for promoting mobile apps in the MENA region?

MENA has another mindset when it comes to digital product marketing strategy. The "user engagement depth" plays a vital role in creating a pre-introduction and post-introduction RoI. I was reading a similar article online just today morning, and thought to share it here. According to the life-cycle of app product initiation and review phase, they presented it in6 steps which are as follows:

1. Estimate lifetime customer value:

What is each app user worth to your business? This will help you understand the maximum limit you can spend per install while remaining profitable. Start by defining your target audience by age, gender, interest and so on. This will help you determine your target cost per install.

2. Create customer-facing ads:

Next, develop ads and an app store page that clearly describe your app’s value. Ads should hone in on one unique selling point and include a clear call to action. An app store landing page should reinforce your ad messaging, including:

• one key point per screenshot

• concise descriptions

• and video previews.

3. Track & measure installs:

Once you’ve done all that, how do you know if it’s working? By accurately tracking and attributing installs. If you’re only tracking Android installs, codeless Android install tracking is sufficient, but the Google AdWords SDK, Google Analytics, and third-party tracking can be used for any other installs.

4. Get the word out:

Now it’s time to promote your app broadly across search, video, and other app displays to reach all potential new users while they’re going about their business online. Here are some examples of options you can choose when deciding on a cross-channel app promotion format:

• Mobile Masthead for App Promotion on YouTube can provide reach as well as one-click download capability.

• TrueView for App Promotion allows you to push app downloads alongside relevant video content.

• Search ad formats can drive downloads, or you could include an app download extension in a traditional ad.

• Display and video formats engage users as they use apps or browse the mobile web.

• Gmail Sponsored Promotions for app download push relevant apps as people browse their email.

5. Adjust based on new analytics data:

After a campaign is up and running, you will want to measure its value and optimize accordingly. Use the SDK to track installs and in-app conversions to measure lifetime customer value (and update your estimate in the first step). Google Analytics can also help you to find your best users and optimize for them.

6. Re-engage with existing users:

Your app is in trouble if your initial users don’t stick around. Deep linking for searchis a good tactic here; this allows brands to direct users to specific relevant pages within apps. Different ad formats allow for directing to pages within the app only or to both the app and mobile site. Display re-engagement works slightly differently, requiring you to develop specific messaging based on user activities and build remarketing lists accordingly. From here, set up custom deep links to the important

I think these are great advertising tips for promoting mobile apps in the MENA region.

When talking about games, there is no doubt that the Middle East has been one of the biggest markets for the same. When gaming consoles were first introduced into the region, they were instant hits, especially the Sony PlayStation 3, which had more than 60% market share upon its release in late 2006.

Thank you for asking. As per my knowledge, advertising on youtube will be highly effective to target gulf region as the crowd is very much addicted to it. While advertising please make sure the creative work is good and attractive. Good luck.  

 

Be it MENA or the NA or even the Asian Marketis, most of the strategies are the same when it comes to promoting mobile apps. There are a number of ways to promote your App including branding it on your merchandise, the delivery boxes, free gifts etc. Also offer some sort of discount and giveaways if people download the App. Social Media campaigns are helpful to promote giveaways and discounts. Quite a lot more one can do but these are the basics.

Of course there are many generic lists on how to do this best. Nonetheless, it has been my experience that the most results you get are from promoting mobile apps (in the MENA region) is by making competitions tied with BIG prizes based upon downloading the app, You will be getting a lot of attention immediately :)