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Do you think that above the line promotion is cost effective in terms of outreach?

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Question added by Mogomotsi Donis Tshomankane
Date Posted: 2013/09/16
arij arij
by arij arij , صيدلانية , صيدلية حمدة

It is better to use Outreach fixed fee because it will guarantee that your promotional costs will never exceed the agreed amount thus ensuring a high value promotion at a fixed cost

Menerva Melad
by Menerva Melad , Account Executive, Key Accounts , Graphic Home Company

yes i think that

Ashraf Alsinglawi
by Ashraf Alsinglawi , Medical Supply Chain Planner , International Committee of the Red Cross

ATL promotion sometimes not as cost-effective as BTL promotion.

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