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What's the most important thing for marketer, the channel of distributors or the customer?

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Question added by Ahmed Bahnas , Marketing Product Manager , WISDOM MEDICAL SUPPLIES
Date Posted: 2016/01/15
Roman Chyglintsev
by Roman Chyglintsev , Sales And Marketing Executive , Joker Automotive

Customers more important because if marketer will understand customer needs, it would be easier for him/her to find  appropriate and relevant distribution channel.

Riham Mokhtar
by Riham Mokhtar , Core , Core

both are important, customers who will buy product and distribution channels which facilitate availability of product for customers. 

Asad khan
by Asad khan , Product specialist , shaigan pharmaceutical

M perfectly sure both becoz without distributors customers have no access to your product and when they cant reach the product they wont but it even if u present and close the sale.

Uddin Nasir
by Uddin Nasir , office assistant , indeed trading & contracting company wll

Good communication customer and distribution management business development main policy

Farhan Farooq
by Farhan Farooq , Accountant , The Educators School Mardan

Both are of equal importance because if channel of distribution is poor that marketer may not reach on time to the customer or may not deliver on time and if customer is not there then channel of distribution to such area is waste of resources and efforts.

Of course Customer, without customer distribution channels are worthless

Mohamed Riyaz Resul
by Mohamed Riyaz Resul , Business Development Execuitve , SPARK INTERNATIONAL ENERGY

The most important thing for a Marketer is customer because if you know who is the customer then you can think of ways by which you take your product to the customer. 

Ahmed Bahnas
by Ahmed Bahnas , Marketing Product Manager , WISDOM MEDICAL SUPPLIES

Distributor’s vision is one of entering through the channel and not through the customer. We prefer to start out by looking at customer behavior. We have now formalized eight typical customer journeys. It is a valuable tool, used by the product managers for their launches. It helps them identify the strengths and weaknesses of each offering and launch. These customer journeys are free of the channels. You might even say that product managers are on their own customer journey and can decide which channels they want to focus on at different stages.

 

 

 

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